Our Story
In 2012, Oregon‑born founder Michal Bietz moved with her Norwegian husband and their children to Gossen, an island off Norway’s west coast that his family has called home for generations. Inspired by the purity of the ocean and the tidal rhythms that shaped their days, she began making sea salt in her kitchen. Early batches quickly caught the attention of Nordic chefs, leading her to found a modern saltworks and revive Norway’s long‑dormant salt‑making industry. Since 2014, the company has supplied one of the world’s finest sea salts—supported by Certificates of Analysis—to retailers, artisan producers, and Michelin‑starred chefs across Europe and the United States, earning a reputation for purity, traceability, and consistency.
Driven by curiosity and the desire to create products that truly matter, Michal is building a company rooted in purpose, balance, and sustainability, with time to enjoy this phase of her life. When she’s not in her lab, you’ll find her in nature and in the kitchen, surrounded by good food, family, and friends.
Who we are
Located on an island off the northwestern coast of Norway, Pure Ocean Balance produces clean supplements from bitterns, the concentrated minerals derived from sea salt harvesting. From these reclaimed bitterns, we refine magnesium-, calcium-, and potassium-based salts to USP/FCC specifications, then formulate simple, ocean-only products.
Our source is the award-winning Havsnø Sea Salt factory, founded on the island in 2014, where we are establishing our dedicated mineral extraction facility. We partner with a fully certified contract manufacturer for precision blending, encapsulation, and premium pouch and bottle packing of our mineral powders.
Our primary focus is on women 50+, who are underserved in mineral nutrition. By centering this age group, we can design dosing, formats, and routines that fit real midlife daily life, supporting sleep quality, muscle function, hydration, and bone health with respect rather than generic, one-size-fits-all formulas*.
Sales channels include premium natural and specialty retail, practitioner accounts, and direct-to-consumer. Our value propositions include exceptionally low levels of heavy metals and microplastics, full traceability, sustainable production, low-waste upcycling, and Norwegian provenance, all anchored in a production model that has operated on the island since 2014 and now underpins a scalable, single-origin mineral platform.
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
