Pure ocean minerals for mind and body
SUSTAINABLY SOURCED AND PRODUCED FROM THE PRISTINE WATERS OF THE NORWEGIAN SEA
It Started With a Dream
In 2012, Oregon‑born founder Michal Bietz moved with her Norwegian husband and their children to an island off Norway’s west coast that his family has called home for generations. Inspired by the purity of the ocean and the tidal rhythms that shaped their days, she began making sea salt in her kitchen. Early batches quickly caught the attention of Nordic chefs, leading her to found a modern saltworks. Since 2014, she has supplied retailers, artisan producers, and Michelin‑starred chefs across Europe and the United States, earning a reputation for purity, traceability, and consistency.
Every harvest left behind the bitterns: a dense, mineral‑rich brine most salt makers discard. Michal wanted to do better with what the ocean gave her, finding a way to recover and refine the magnesium in its natural ionic form, with naturally occurring trace minerals. Once again guided by the rhythms shaping her days, Michal created something she needed herself—support for this phase of life that she shares with women 50+.
The result: ultra‑pure, cGMP‑manufactured, third‑party tested supplements—gentle, highly absorbable magnesium and pure electrolytes with no fillers, sugar, flavors, or sweeteners, and labels you don’t have to decode. Michal is building a company grounded in focus, purpose, and balance. Radically simple, thoroughly tested.
For Women 50+: Ocean-Pure Minerals
Women 50+ deserve more. Gentle, highly absorbable magnesium and pure electrolytes with no fillers, sugar, flavors, or sweeteners, with labels that use clear language you don’t have to decode. Following strict quality standards, we keep our formulas minimal and natural, capturing pure Norwegian sea minerals from the bitterns remaining after sea salt production. We publish quarterly scannable third-party lab reports for our seawater, bitterns, and mineral powder so you can see exactly what’s in every PureOceanBalance™ supplement, every step of the way.
Our focus on women 50+ isn’t based on trends; this stage of life brings distinct needs for sleep, muscle function, hydration, and bone support. We are building our products and our company around meeting those needs with respect, transparency, and Nordic-quality craftsmanship.
OUR UNIQUE SOURCING ADVANTAGE
Pure Ocean Balance is building a single-origin mineral platform that transforms bitterns—the concentrated solution remaining after Norwegian sea salt production—at the source, resulting in clean, highly absorbable supplements.
Sustainably produced—100% renewable energy
Lab-tested: exceptionally low heavy metal and microplastic content compared with other marine brine sources
Produced from the recycled bitterns created when making our award-winning sea salt used by Michelin-starred chefs
Full circular economy model—capturing and refining underused sea minerals into premium supplements
Our process uses 100% renewable local hydropower to evaporate pristine Norwegian Sea water into pure, mineral-rich brine for our supplements